Nike Sportswear True City iPhone App - brilliant idea!
On January 14th, 2010 Nike Sportswear will release True City, an iPhone application that provides users with a unique insight into six European cities, making the hidden visible through the knowledge and insight of Nike Insiders—local tastemakers who pride themselves on being at the forefront of things happenings in their cities. True City is not just another digital guidebook application. It’s a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. All with Nike’s unmistakable irreverence.
INSPIRING EXPLORATION True City is all about inspiration. This iPhone app inspires tastemakers to share true experiences of living in these cultural epicenters by allowing them to shed light on the places and events that make their cities great. True City provides the tools to easily tag locations (through a series of badge-like icons), as well as describe and rate them. From hard-to-find sneaker boutiques to gallery openings to underground concerts, True City is the go-to iPhone App for individuals looking to put their finger on the pulse of a city.
